Red Wing Shoes Unveils Wall of Honor as Tribute to Skilled Laborers
Red Wing Shoe Company recently unveiled its Wall of Honor, a monument that features stories about skilled laborers and their Red Wing boots, in the honorees’ own words. The Wall of Honor pays tribute to those who have handled some of the toughest jobs across America, such as delivering goods and services across ports and seaways as a U.S. Merchant Marine; installing the spire atop the Willis Tower in Chicago; and the cleanup at ground zero after the 9/11 attacks.
The company asked for customer stories in the summer of 2017, and after receiving nearly 500 submissions, selected 32 to highlight at its flagship store in Red Wing, Minn. In addition, a virtual experience also recognizes the honorees’ impressive tales – surviving job-site accidents, repairing underground utilities during dangerous storms, or simply getting up each morning for decades.
“We receive thousands of notes every year from workers sharing their Red Wing stories – and often times their boots – the Wall of Honor was created to honor these customers,” said Dave Schneider, chief marketing officer at Red Wing Shoe Company who conceived the Wall of Honor. “Our customers tell us their Red Wing boots are like tools in their tool belt. We are touched by the amount of love our brand receives, and it felt right to provide a space where their stories can live forever, paying respect to our customers’ boots and the remarkable work they have accomplished in their communities.”
Red Wing's Wall of Honor recognizes workers from several industries, including commercial and residential construction, energy, manufacturing and public services.
The company is currently accepting submissions for the 2019 Wall of Honor at http://in.redwingshoes.com/wall-of-honor-2018.
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